Privacy Policy

Last updated: November 11, 2026

The online store at https://urbanlunea.com/ is owned and operated by Dezhou Meisen Network Technology Co., Ltd., trading as Urbanlunea. The company is the controller responsible for the personal information described in this policy, except where another provider acts as an independent controller. Urbanlunea operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Urbanlunea is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. Visiting our website or acknowledging this policy does not by itself constitute consent to non-essential cookies, targeted advertising, or other processing that requires separate consent. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Payment-related information including payment status, transaction references, payment method, and refund records. Where electronic payment is offered, payment providers process the information required for that method. We do not ask you to email complete card details, security codes, financial account credentials, or passwords.

  • Account information including account identifiers, authentication information, preferences, and settings where an account feature is available.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

  • Marketing and Advertising. Where permitted by applicable law and subject to any required consent, we may use your personal information for marketing and promotional purposes, such as promotional email communications, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, scripts, tags, local storage, and similar technologies. Necessary technologies support the cart, checkout, authentication, security, and privacy preferences. Optional technologies may support functionality, analytics, advertising, and attribution, depending on the services enabled.

Where prior consent is required, non-essential processing must not begin before that consent is obtained. Browser settings can limit cookies, but may not control server-to-server disclosures or all advertising technologies. Rejecting optional cookies does not prevent necessary order processing.

Information about available choices appears on our Cookie Preferences and Your Privacy Choices pages. You may also send a request to service@urbanlunea.com. These information pages do not themselves change browser settings; use any actual preference controls presented on the website to save a choice.

Advertising, Measurement and AppLovin

AppLovin Corporation is an advertising and measurement partner we may enable. Depending on the integration, applicable permissions, and your choices, AppLovin may collect or receive IP address, browser and device information, online identifiers, browsing and search events, product views, cart and checkout activity, purchases, and advertising interactions. Customer identifiers and broad location details may also be shared where enabled and permitted. This does not mean every category is shared on every visit.

AppLovin may use this information for attribution, campaign optimization, measurement, fraud prevention, interest-based advertising, and improving its services, including AI-powered advertising technologies, as described in its privacy policy.

For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/.

We must not send AppLovin sensitive personal information, payment account information, passwords, customer-support message contents, precise location, or children's data. This restriction also applies to information embedded in event parameters and URLs. Hashing an identifier does not automatically make it anonymous.

Targeted Advertising, Consent and Opt-Out Signals

Depending on applicable law, advertising disclosures may constitute a sale, sharing, or targeted advertising. You may have a right to opt out. Contact service@urbanlunea.com with the subject “Privacy Opt-Out” and use any operational privacy controls offered on the website. You may withdraw consent where processing relies on consent. Withdrawal does not affect prior lawful processing.

Where required, we honor Global Privacy Control and other applicable browser or device privacy choices for the relevant browser or device. Applicable choices must also be reflected in disclosures to advertising partners, including server-side integrations. A choice on one browser may not automatically apply to another unless we can associate it with the same request. Opting out does not necessarily remove all advertisements.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

  • With business and marketing partners to provide marketing services and advertise to you. For example, where we enable relevant Shopify advertising features, Shopify may support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.

  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, where we enable certain Shopify enhanced features, these features may incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Privacy

Our store sells pet toys and is intended for adult customers. It is not directed to children. We do not knowingly collect children's personal information for advertising or provide it to AppLovin. AppLovin integrations must not be used in connection with an end user who qualifies as a child under applicable law. If you believe a child has supplied personal information to us, contact service@urbanlunea.com so we can investigate and take appropriate action, including deletion where required.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Legal Bases Where Applicable

Where the GDPR, UK GDPR, or similar laws apply, we rely on an appropriate basis for each activity: contract performance for order fulfillment, legal obligations for required records, consent for processing that requires it, and legitimate interests for proportionate security or service administration where permitted. You may contact us for information about the basis relevant to your request. We do not treat acknowledgment of this policy as a substitute for required consent.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.

  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.

  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.

  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond within the time required by the law applicable to your request, explain any lawful extension or refusal, and provide appeal information where applicable. To appeal a decision, email service@urbanlunea.com with the subject “Privacy Appeal.” Please provide only the information reasonably necessary to identify your request; do not send full identity documents unless a secure verification process is specifically arranged.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

For privacy questions, requests, complaints, or appeals, contact:

  • Brand: Urbanlunea

  • Website: https://urbanlunea.com/

  • Legal Entity / Controller: Dezhou Meisen Network Technology Co., Ltd.

  • Chinese Legal Name: 德州美森网络科技有限公司

  • Unified Social Credit Code: 91371428MAEE4GYU25

  • Registered Address: East side of the road, 200 meters north of Renheng Village Committee, Luquantun Town, Wucheng County, Dezhou City, Shandong Province, China.

  • Customer Support and Privacy Email: service@urbanlunea.com

For order-related requests, include your order number and checkout email where possible. Do not email complete payment-card details, security codes, passwords, or unnecessary sensitive information.

Urbanlunea.com is owned and operated by Dezhou Meisen Network Technology Co., L